What stops a campaign
What stops a campaign
Reach-book.com stops or pauses follow-ups for a prospect automatically when:
What happens
Result
The prospect replies
The sequence stops
The email bounces
The sequence stops
An out-of-office reply arrives
Paused until the return date in the reply, or for 7 days if there's none. Absences longer than 60 days stop the sequence
The prospect unsubscribes
The sequence stops, and the address is blocked in the whole workspace
The address or domain is on the do-not-contact list
Nothing more is sent
The prospect is found to be an existing customer
Follow-ups stop
You record an outcome: Won, Lost, Bad timing, Meeting booked or Qualified
Follow-ups stop or pause
"Delivery needs review"
If Reach-book.com can't confirm whether an email was delivered, it never retries the send. You'll see Delivery needs review and the mailbox pauses until you've checked it, so nobody gets the same email twice.
Updated on: 04/10/2026
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