1. Campaigns

Create a campaign

A campaign sends a sequence of emails to a list of prospects, from one or more of your mailboxes. Open Campaigns and create a new one. It has four tabs: Overview, Sequence, Audience and Schedule.

Sequence

• Add 1 to 10 email steps. The first email needs a subject.
• The first email goes out at launch (day 0). Each follow-up waits 1 to 90 days after the previous step.
• Follow-ups are sent only if there's no reply.
• Add up to 10 Yes/No conditions to send different follow-ups to different prospects. Conditions include priority, tags, job title, what the company does, location or time zone, website domain, whether a field is filled in, and whether the email address is verified.
• Optionally test an A/B version of a step (subject and body).

Audience

• Add up to 500 prospects.
• Prospects who can't be emailed are skipped, and Reach-book.com lists the reason for each one.

Senders

Pick up to 20 mailboxes to send from. A campaign needs a sender that can read replies (Gmail or Microsoft 365).

Review and launch

The Before you launch checklist shows what's missing: emails written, prospects added, a sender that can read replies, and the schedule.

Click Review & launch, tick that you reviewed the audience and messages, then click Launch campaign (or Keep as draft). Messages are frozen when you launch: later edits don't change emails already approved.

Use Pause campaign and Resume campaign at any time.

Updated on: 04/10/2026