> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.reach-book.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Sales outcomes and the Today page

1. [Inbox and results](/reach-book.com-docs/inbox-and-results)

# Sales outcomes and the Today page

## Record an outcome

On a prospect or conversation, set the **Sales outcome**: Interested, Meeting booked, Qualified, Won, Lost, Not qualified, Bad timing or Disqualified. You can add:

* Meeting date and time
* Opportunity value and currency
* Sales notes

Some outcomes (Won, Lost, Bad timing, Meeting booked, Qualified) stop the prospect's follow-ups.

## Sales outcomes report

Open **Sales outcomes** in the sidebar. Pick a range (7 days, 4 weeks, 3 months, 12 months or all time) to see total sent, reply rate, meetings, opportunities and a pipeline funnel. Tabs break the results down by **Campaigns**, **Team** and **Recent outcomes**.

## Today

**Today** is your start page. It shows:

* Emails sent, replies and bounces over the last 7 days, and your reply rate
* What needs you: unread replies, follow-ups due and sales actions
* Your setup or first-campaign checklist while you're getting started